Signal-based GTM engine

You write the playbook. We're the runtime.

Your stack finds prospects and sends the message. We're everything in between.

The name is dumb. The output isn't.

Bid for entry
Invite-only. The invites are auctioned. Long story.
The runtime for the middle

You already built the hard part: signals firing, enrichment flowing, sends scheduled. Distrosauce is the runtime for the middle. Per-lead research, persona matching, and writing grounded in your actual company profile, with the prompts that shape your voice yours to edit. The same profile writes your sequences, your ABM briefs, and your social listening playbooks, and every one of them is aimed at the right persona, arguing what that persona actually cares about. Leads in from Clay or CSV, output to Instantly and HeyReach. You take the meeting.

How it works

Clay finds them. We write to them.
Instantly and HeyReach sends it.
You take the meeting.

STEP 1 / SIGNAL
A buyer shows up

Clay pushes the lead over a webhook the moment a signal fires. CSV upload works too. Apollo is coming soon, and we mean actually coming, not roadmap-slide coming.

STEP 2 / THE RUNTIME
Your config executes

Per-lead research, persona matching, then a sequence written against the thesis that fired. Your profile, your prompts, your theses, run against every lead. The boring, expensive middle, done well.

STEP 3 / SEND
Your tools deliver

Sequences push straight to Instantly for email or HeyReach for LinkedIn. Your domains, your warmup, your sending rules.

STEP 4 / YOU
You take the meeting

Replies land in your inbox like they always did, except you didn't write 4,000 first lines this month.

The loop
SOCIAL LISTENING

A buyer complains about your competitor. The post gets promoted to a signal.


signal
OUTBOUND

The signal becomes a researched, persona-aimed sequence in their inbox.


big reply
ABM

The account that lights up gets a full strategic brief, ready for a human.

THE CONFIG LAYER, UNDER ALL OF IT
one profile · targeting theses · personas · editable prompts

The products feed each other.

Three products, one config underneath. What one product learns, the next one uses.

The harness

Your config. Our execution.
Nothing hidden.

A runtime is only as good as what you can configure. Everything Distrosauce writes executes config you own, and every knob is exposed, not buried under "AI magic."

THE ONBOARDING
Guided profile interview

A structured interview builds the company profile that grounds everything, instead of asking you to write a positioning doc from scratch. Do it once, everything downstream gets smarter.

AIM
Targeting theses

You define the buying signals worth acting on: a competitor’s tool detected, a hiring spike, a funding round. Every sequence is written against the specific thesis that fired, not a generic pitch wearing a personalized hat.

AUDIENCE
Personas and mapping

The CFO cares about cost. The ops lead cares about workflow. Define your personas once and every lead gets matched to one, so the output argues what that persona actually cares about.

YOUR VOICE, LITERALLY
Editable prompts

The prompts that shape your voice are yours to read and edit. Change how it opens, what it never says, how pushy the ask gets. No black box, no support ticket.

TRUST, EARNED
Approval mode

Review every sequence before it pushes to your sender, in the app or straight from Slack, or turn on autopilot once you trust it. Most teams start with the former and drift toward the latter.

YOUR METER
Bring your own key

Your model keys, your model choice, model costs at cost. Swap models whenever a better one ships. No mystery credits with a markup inside.

If you run RevOps: yes, it logs everything. Every sequence traces back to the thesis that fired it, the persona it targeted, and the research it used. Audit away.

Read the label. We have nothing to hide.

Everything on this site ships from one company profile, built once through a guided interview. No positioning doc homework, no blank page, and the prompts stay yours to edit.

Sauce Facts
Vintage recipe, shipped fresh since 2026
Serving size1 company profile
Servings per containerunlimited
% of grind removed*
Outbound sequences100%
Per-lead research100%
Targeting theses100%
Persona mapping100%
Research library90%
ABM briefs and sales sheets90%
Social listening85%
Editable promptsyours
Guided profile interviewonce
*Percent of the boring, expensive middle you no longer do by hand. Contains no lorem ipsum, artificial testimonials, or invented metrics.
The ecosystem

We sit in the middle of the stack you already run.

Distrosauce replaces none of your tools and makes all of them work harder. These are integrations, data sources, and infrastructure, presented as exactly that. Nobody here is "partnering."

IN / LEAD SOURCES
Claywebhook
CSV uploadmanual
Apollocoming soon

Your thesis, your process, your lead list. Keep your current workflow.

distrosauce
research, personas, theses, writing. the middle, handled.
OUT / CHANNELS
Instantlyemail
HeyReachLinkedIn
Slackapprovals + digests

Your domains, your warmup, your sending rules. We never touch delivery.

BRAINS / BRING YOUR OWN KEY
Anthropic ClaudeOpenAIGoogle Gemini

Plug in your own model keys. You pay model costs at cost and swap models whenever a better one ships. No mystery credits.

UNDER THE HOOD / RESEARCH SOURCES
BuiltWithstack intelWappalyzercoming soonApiDirectX + LinkedIn + RedditCloudflarerendering + crawling

The research is real machinery, not a prompt that says "be personalized."

SOCIAL PROOF PENDING

Customer logos and testimonials go here once we have permission to brag. We could invent some. We didn't.

Pricing

Costs less than the SDR you were about to hire.

The price is what you want to pay. Bid for entry, we'll auction off new invites daily. BYOK means no model cost markup. Pay month-to-month with no annual-contract ambush "talk to sales" price.

HOW BIDDING WORKS

We don't trust AI to run the company yet so we're opening slowly. Every day we release invites. You bid what you want to pay per month. The first losing bid becomes the price everyone in that batch pays. You won't pay more than what you bid. Cancel anytime. No annual contracts but no freeloader tiers either.

Bid now
Reasonable questions

Asked frequently enough

Fair question, given the neighborhood. Slop happens when a model writes from nothing. Distrosauce is a runtime: it executes your config. Your company profile, your targeting theses, your personas, your editable prompts, plus fresh research on each specific lead. If the output reads generic, that is a bug, and we treat it like one.